Omnichannel marketing

Coordinated and high-quality interaction with customers across various communication channels. Ensure a high level of service for customers regardless of the channel they use to engage with the brand. This approach increases customer satisfaction and, consequently, their loyalty.

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73%of customers make purchases through multiple channels

Distribution across all communication channels

Benefits of omnichannel marketing

x3increase in purchase rate

19%customer engagement rate

30% higher LTV of omnichannel buyers

Distribution across all channels

Using multiple channels increases the chances that the customer will receive your message, even if one communication method is unavailable.

Email newsletters

Send email messages to inform the audience about new products, services, promotions, discounts, and other important brand events.

Push notifications

Grab users' attention even when they're not actively using your app or website to boost engagement.

SMS messages

Inform customers about order status or service changes via SMS. They won't miss these messages, as the average SMS open rate is 90%.

Custom channel

on-premises

Connect your custom channel. We will configure any service according to your request, like your company's internal messenger or sending to a personal account.

Messenger communication

The availability of messengers across various devices enables seamless communication with customers anytime, anywhere.

Create channels and bots and share various content with subscribers.

WhatsApp*

Use direct marketing for personalized notifications and utilize stories for important announcements.

Viber

Share unique content in communities, channels, and groups, and enhance brand recognition with branded stickers.

Elevate Your Business to a New Level

Our experts will guide you in maximizing the effectiveness of Altcraft Platform for achieving your goals.

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Scenario builder for any complexity

Automate the customer journey and guide users from their first touchpoint to purchase across all communication channels. Analyze scenario effectiveness with detailed channel reports.

Integration with ad platforms

Automate segment data synchronization with audiences in ad platforms: Facebook*, Google, Yandex, VK. The relevant service utilizes the received information to launch targeted advertising.

ML Module — Best Send Time

Send messages at the moment when the subscriber is most active and likely to engage with the content. If user behavior changes, the ML module adapts to the new patterns and adjusts the sending time.

*products of Meta, a company recognized as extremist in Russia

Results achieved by our clients

↑714%

increase in CRM marketing profits over 4 years

Using machine learning, segmentation, and micro-personalization, we created effective templates for advertising campaigns. As a result, we made the campaigns personalized and maximally engaged customers.

Study case